Patients are becoming more knowledgeable than ever. What about you as a doctor? If you are in the healthcare profession, make sure you are aware of these trends.
Consumers & Clinicians are now more connected Patients today are willing to share their personal data with their doctors to find new treatments. And many of them are more likely to use a mobile device to stay in touch with the doctor. As such clinicians and doctors are now ever more connected and so it is incumbent upon doctors to remain in touch with their patients
Patients are willing to go the distance for better healthcare Many patients are willing to travel greater distances, wait for a longer time and pay a higher charge for better healthcare. The growing purchasing power of the Pakistani middle-class means that it doesn’t compromise on healthcare quality. They are willing to pay extra if they get good professional treatment in healthcare.
Mobile health app adoption is increasing Percentage of consumers with at least one medical, health or fitness app on their mobile devices has increased exponentially over the last few years. This means that more and more consumers are becoming concerned about their health and the demand for quality healthcare will increase in the coming years.
More consumers willing to use telehealth services Just like many consumers today want to buy the stuff of their choice online, they want to have access to healthcare online. Many prefer having a video-conference with a doctor rather than going for an in-person visit. It saves their time.
Healthcare Software has now become more accessible to doctors Previously, healthcare vendors used to build for buyers who weren’t the end-users. So doctors found it hard to understand and use the enterprise healthcare software. The user experience is terrible and the procedures are too complicated. But in 2016, more technology is made keeping the doctors in mind, making it easier for them to use and access it.
Consumers are becoming avid researchers According to a research by Pew Research Center:
72% of Internet users looked online for health information last year. The most famous site being WebMD.
47% of Internet users search online for information about doctors or other healthcare professionals.
38% of Internet users search online for information about hospitals and other medical facilities.
Internet users mostly research about doctors, specific diseases or conditions, their treatments and procedures.
Digital has overtaken traditional marketing According to Think with Google’s The Digital Journey to Wellness:
77% of patients use search engines before booking appointments.
Search drives nearly 3X as many visitors to hospital sites, as visitors from other referral sites.
44% of patients who research hospitals on a mobile device schedule an appointment.
53% of patients who did not watch a hospital video were unaware they existed.
So if you are a doctor and you aren’t online, you are losing out on your customers.